There are a number of advantages related to multiple domain strategy:

• Credibility- domains specific to your industry will attract customers
• Visibility- multiple domains/ web sites increase enterprise visibility
• Awareness- multiple domains/ web sites increase brand awareness
• Web Site Traffic- multiple domains/ web sites increase overall traffic
• Search Engine Visibility- multiple domains/ web sites improve your ability to be indexed (listed)
• Niche Marketing- multiple domains/ web sites allow thorough marketing by product, category & manufacturer
• Advertising- multiple domains/ web sites allow the creation of highly targeted, distinct ad campaigns
• Expansion- domain inventories allow for future enterprise growth
• Preparation- proactive domain procurement readies the enterprise for future Internet evolution
• Competition- domain inventories limit competitors ability to market using relevant domains

Domain Valuations & Aftermarket
Domain valuations are skyrocketing as Corporate America increasingly sees the strategic value that industry related domains offer. In some instances, dependant upon revenue, domain valuations exceed company valuations. The domain aftermarket (re-sale) is experiencing explosive growth as a result of limited inventory levels of quality domains and unprecedented levels of demand.